Privacy, plainly.

Who we are

APPBASE STUDIO LTD ("we") is the controller for personal data collected through this website. Registered office: 128 City Road, London, United Kingdom, EC1V 2NX. Contact: [email protected].

What we collect

Only what you send us through the contact form or by email: your name, email address and message, plus anything optional you choose to give (phone, organisation, project stage, goals, budget, timescale). The form also includes a hidden anti-spam field that should stay empty.

Why and on what basis

We use these details to reply to you and, if you go ahead, to take steps towards a contract. Our lawful bases under UK GDPR are your consent (given via the form checkbox) and our legitimate interest in responding to business enquiries, or steps prior to entering a contract.

How the form works

Your message is sent to a script on our web host, which passes it to the host's mail system for delivery to our mailbox. To limit abuse, the server keeps a temporary pseudonymous counter derived from your IP address for about fifteen minutes. The script does not store your message in a database. Our hosting provider processes data on our behalf and may keep standard server logs.

How long we keep it

We keep enquiry emails for as long as needed to deal with them and any resulting work, and review and delete those that did not lead to work periodically, normally within 24 months.

Sharing

We do not sell personal data. We share it only with service providers needed to run this site and our email (such as our hosting and mail provider), or where the law requires.

Cookies and browser storage

This site sets no cookies, uses no analytics and loads nothing from third parties. With your permission (the banner), we use your browser's local storage to remember your choice and, if you use the launch planner, your planner answers. If you reject, only your rejection choice is remembered, which is necessary to avoid asking again; planner answers are not saved. You can change your mind via "Cookie settings" in the footer at any time, or clear site data in your browser.

Open cookie settings

Your rights

You may ask for access to, correction or deletion of your data, restrict or object to processing, ask for data portability, and withdraw consent at any time. Email us to do so. You can also complain to the Information Commissioner's Office (ico.org.uk); we would appreciate the chance to resolve concerns first.

International transfers

If our providers process data outside the UK, we expect appropriate safeguards recognised under UK data protection law to be in place.

Changes

We will update this page if our practices change.